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If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His “Top Ranked” Earn Money At Home Directory gives you all the information to start, maintain, and prosper with your very own Internet Home Based Business.

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In our previous step, Step 2, you were challenged to get active and network with other professionals in your field. By now you should have an abundant source of resources to reference and help you mold your personal aspirations. You should have a collection of bookmarks of peer’s and organization’s websites.

You can really gather a lot of information in a short amount of time when you are dealing with the internet. So I recommend keeping organized with your information right from the start. If you are keeping track of your information in a notebook, adopt a method to keep it orderly. Maybe have your notebook sectioned into topics, for example, ‘references,’ ‘organizations,’ ‘peers.’ If you are bookmarking your reference information through your browser, organize your list by assigning them to folders. This option is usually listed under your favorites menu, typically called ‘organize favorites.’ Do whatever makes sense to you and will help you easily retrieve the information you need in the future.

Organization doesn’t just stop at notebooks and bookmarks. It goes much deeper than that. Make sure you are personally organized before you start our next challenge. Clean up your workspace. Take care of your priorities or any tasks you may have been procrastinating. The key here is to not just clean out your physical space, but mental space as well.

Now we can start working on creating your collection. Your ‘collection’ is going to be the foundation of your purpose. If you are creating art for example, it would be your artwork. If you are a writer, it would be a collection of your writings. If you are intending on being a merchant of other sorts, it would be your product.

So the first question to ask yourself would be: do you have a collection? If you do, now is the time to organize your work. Again, maybe break your collection into groups, organize your work by likeness or by time frame. This can be done by simply creating categories and assigning your work to the appropriate heading. This will help you set the stage for your web presence. Now is the time to keep in mind some of the sites you went on in our previous step. Think about what sites were easy to navigate and what sites were not. Did you like how a particular site was organized? What did you like about it? Apply your answers to your own concept of organization.

If you don’t have a collection, then now is the time to work on acquiring one. Establishing a collection does not happen over night. So be patient with yourself and set realistic goals. My very first website was created by a friend of mine when I lived in California, before I started designing my own site. The first collection was composed of only 13 works of art, but it was a start. Now seven years later, I have a collection of around 160 paintings. You don’t have to have an extremely large collection of works or products to get started. One of the best things about opening a store on the web unlike a brick and mortar store, you don’t have to have a large product line. Granted it helps, but it is not always necessary. The key here is quality not quantity.

Once you have your collection created or organized you can now work on the information side of your collection. Assign your collection or product names, titles, or SKU numbers. Write up descriptions for each piece or group. Be as informative and descriptive as you can. Put yourself in the consumer or viewer’s place and think about what information you would need to know in order to make a proper buying decision. You do not want to be vague here at all. Your description not only aids your buyer, but it also protects you as a seller. Describing your product or service honestly, prevents any likelihood of surprise to your buyer. As a result you should have less returns and refunds and more customer satisfaction.

Once you have developed your collection or product sheet, make a column for pricing. Pricing can often be the most challenging task of designing a web front mainly because you are being asked to place a price on yourself and your own value. This is especially true if the services you provide are rendered creative. A normal or typical marketing tactic is to research your competitors and get an idea of the market value of your product. If you are working in a creative field or freelance field you can search for guilds that offer pricing guidelines.

After you get an overview or others’ pricing then you need to realistically figure out what it will cost you to perform your services. You want to consider the amount of time you spend on a project, the cost of materials, the tax you will have to pay, and the cost of shipping and or transportation. Your cost may be very different than your competitors. Pricing is a personal choice and decision, so base it on what you believe the item to be worth. You want competitive prices, but worthy prices. The biggest mistake I see creative people make is under pricing themselves. Buyers believe they get what they pay for, so make your pricing valuable to them.

Develop a confidence in your work, but back that confidence with experience and knowledge. Believe that what you are creating has a value to more people than just yourself. Most importantly, be excited! Your enthusiasm will be conveyed in every area of your work. If you are not excited, then you need to go back to step 1 and reevaluate what your purpose is.

Your challenge for this month is to get organized in your personal and mental space, organize or create your collection, and then write effective descriptions for your works or products. During this process, continue to network and continue to learn and you will develop your path your purpose.

Inspirational Artist & Author Meilena Hauslendale’s work and articles are displayed internationally. She is the founder of Silence Speaks International Artist Association and the Editor of Intrigue Magazine. Published books include, Making Your Purpose Your Business and Recognizing Unhealthy Relationships. Email: articles@meilena.com http://www.meilena.com

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Meeting new people and feeling comfortable is a learned skill. I’ve found that the more people you meet the easier it becomes and you get better at asking interesting and occasionally provocative questions. And, you have to learn to be an active listener. No one likes someone who interrupts or is preoccupied with getting his or her point across. Conversations are not about winning or loosing, they’re based on learning about another person.

-Prepare your “ask for” questions before you attend an event. Also think about what types of answers you’re listening for. It can be a transition to another topic, business connection, or information that you use in a personal or professional manner.

-What’s you purpose for attending event? Are you there to gather information, get referrals, or seek advice or support? Knowing what you’re after is key to making the most out of attending and your time.

-Introduction etiquette. A les important person is introduced to a VIP. A man is introduced to a woman. A younger person is introduced to an older person.

-Let people know if you prefer to be called Jenne and not Jennifer.

-Talk to others to get them to talk about themselves. Ask follow-up questions and don’t interrupt. A first time question is: How do you know the host or get involved in the organization? Second time at an event: I remembered you from last time, how is business, family, and your vacation?

-Prepare your verbal business card in advance, who are you? Always use your first and last name with action words to describe your business. Mark Nash, sales award winning real estate broker and author of four books. Keep it short, but with enough information that people can ask you follow up questions.

- Remember others names, look at nametags, business cards and use their name when you introduce them to another person. Use their names in your conversation with them.

- If a newcomer joins your group weave them into the conversation, they’ll appreciate it. Don’t ask yes or no questions.

-I always think of a couple conversation starters on my way to a meeting, networking event or dinner party.

Mark Nash is the author of “Fundamentals of Marketing for the Real Estate Professional”, “Starting & Succeeding in Real Estate”, “Reaching Out: The Financial Power of Niche Markeing”, and “1001 Tips for Buying and Selling a Home”. Mark is a contributing writer for: Realtor (R) Magazine Online, Broker Agent News, Real Estate Executive Magazine, Princilpal Broker, and Realty Times. He contributes residential real estate analysis to Business Week, CBS The Early Show, CNN, HGTVpro.com, The New York Times, and USA Today.
View his books at http://www.1001RealEstateTips.com.

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